About Sophie

Sophie is a mid–senior Graphic Designer and the founder of By Serif Studio, with experience working both in-house and freelance across fashion, lifestyle and brand-led businesses. She has partnered with brands including Aje, Bydee and Kivari.

Her experience spans campaign creative, EDMs, social, paid marketing, packaging, motion graphics, print media, website UX/UI and brand collateral — always with a focus on elevated, thoughtful design that balances creativity with commercial outcomes.

Working closely with marketing and e-commerce teams, Sophie brings a considered, collaborative approach to each project. Comfortable within fast-paced environments and across multiple brands, she is known for adapting quickly, communicating clearly and delivering polished, cohesive design.