What We Offer

By Serif Studio offers flexible freelance graphic design support for brands and businesses across lifestyle, retail and creative industries. Sophie’s work spans both short-term projects and ongoing freelance partnerships. Comfortable stepping in at any stage of a project, she supports campaign rollouts, digital and social content, and day-to-day design needs while maintaining brand consistency and efficiency.

  • Concept-led creative and rollout assets designed to work seamlessly across multiple touchpoints.

    • Campaign key visuals

    • Digital rollout assets

    • Launch and promotional creative

    • Adaptations and resizes

  • Clean, considered email design that aligns with brand tone and drives conversion.

    • EDM layouts and design from ideation to execution

    • Creating BAU email templates

    • Campaign and promotional emails such as Black Friday, Boxing Day Sales

    • Creating and refreshing Welcome/Exit, Customer Retention flows

    • Using metrics to centralise design

  • High-quality digital assets designed for clarity, consistency and performance.

    • Organic & paid social content

    • Website and e-commerce assets

    • Digital ads and banners

    • Content templates

  • Motion graphics and short-form video content designed for social including but not limited to; animated assets, filmed Reels, TikToks and behind-the-scenes moments.

    • Social-first motion graphics (Reels, Stories, TikTok, paid ads)

    • Short-form video filming and editing

    • Behind-the-scenes and process content

    • Animated campaign assets

    • Typography and text animation

  • Design support that helps brands communicate clearly and confidently.

    • Lookbooks (print and digital)

    • Advertising assets across social, web, email and OOH

    • Campaign creative and rollout assets

    • Promotional and launch materials such as media releases, gifting decks and media decks

  • Design support that strengthens and evolves brand identity.

    • Developing brand guidelines

    • Creating a strong brand identity

    • Typography, colour palette, logo usage, layout systems

  • From campaign-led packaging to event and hospitality pieces, each element is designed to feel cohesive, elevated and intentional.

    • Seasonal packaging (including Christmas and limited-edition runs)

    • Event and brand invitations

    • Menus and table stationery

    • Decals, stickers and labels

    • In-store and window print assets

  • Ideal for new brands, refreshes or evolving identities that need a cohesive, considered look.

    • Logo design

    • Brand guidelines (creation, refinement and updates)

    • Typography, colour palettes

Our Process

The Direction

A friendly chat to talk through your vision, goals and ideas, and make sure we’re the right fit. This is where we align on brand direction and the story you want to tell.

The Design

Once everything’s locked in, the creative fun begins. Concepts are brought to life with thoughtful design and plenty of care along the way.

The Refinement

We refine and fine-tune the details together, with open communication and feedback to shape the final outcome.

The Launch

It’s time to launch! Final assets are delivered and ready to share with the world — with ongoing support if you need it.