The Christmas packaging featured a highly detailed print designed to wrap seamlessly around the boxes and gift bags. Because of the level of detail, a lot of care went into making sure every element lined up properly across all sides.
Several versions of the border artwork were explored before landing on a final direction inspired by the binding detail of the Zócalo swim print. From there, the design went through two rounds of sampling to fine-tune the colours, print quality and overall finish, resulting in packaging that felt premium, cohesive and special for the holiday season.
