Date Announcement EDM ~ Bydee

The Playa Blanca date announcement EDM was designed to feel playful and nostalgic, helping set the mood for the collection before launch.

The colour palette leaned into golden yellows, soft pinks and warm neutrals to reflect the collection’s mood and ensure the EDM felt cohesive within the Playa Blanca visual world. The layout balanced strong visuals with clear launch details, building anticipation while keeping the focus on the collection, encouraging customers to build a wishlist and highlighting the upcoming release date.