Homepage Design ~ Aje Athletica

This creative balances strong commercial messaging with an elevated, editorial feel. The choice of red was carefully considered, as the Post-It-Note immediately communicates urgency and value, while the clean typography and clear hierarchy ensure the message is absorbed and read quickly.

Paired with minimal, fashion-led imagery and generous negative space, the design is supposed to maintain it’s premium, considered look rather than feeling overtly promotional with the red.