Bydee x Blackwood Smoothie Campaign

When rolled out in Blackwood cafés, the poster artwork aimed to translate seamlessly from screen to physical space — sitting naturally within the environment while still standing out as a Bydee moment. The artwork leans into a retro, summery feel, blending Bydee’s beach aesthetic with Blackwood’s café setting in Bondi and Cronulla. The bold serif type add a playful contrast, giving the piece a slightly retro, editorial feel with still feeling on brand.